Youth sensation Diljit Dosanjh unveils WhatsApp avatars in India

December 17, 2022 | by Hauterfly Staff

WhatsApp collaborated with global music sensation and actor Diljit Dosanjh to celebrate the launch of avatars. With avatars, WhatsApp now allows its users to create and personalize a digital representation of themselves, which can be used as a profile picture and sent as reaction stickers.

Diljit Dosanjh showcased his avatar on WhatsApp during a live concert in Mumbai among his fans. It was the first concert of its kind to feature WhatsApp avatars all over the world.

Here is a preview of the concert where more than 10,000 people applauded Diljit and his WhatsApp avatar!

WhatsApp did a “Say More with Avatars” activation for Diljit fans during the concert. Fans had to create and send their own avatars to a WhatsApp number and 10 lucky attendees had the chance to meet Diljit in a private dating session at the concert. As part of the avatar campaign on WhatsApp, Diljit also created three videos highlighting how much fun he had creating different avatars of himself on WhatsApp.

Commenting on the collaboration, Diljit Dosanjh said:WhatsApp is how I stay in touch with my friends and family in India while I travel around the world. I send photos, videos of all my concerts and much more via WhatsApp. I’m personally excited about launching avatars because I like to express myself in different ways as an artist and as a person and avatars help me do that. He has democratized expressions for everyone!

Avinash Pant, Chief Marketing Officer, Meta India said, “Launching avatars on WhatsApp in India with Diljit Dosanjh is very special. Transcending cultures and genres, Diljit’s music embodies unlimited self-expression, a symbol of what avatars on WhatsApp stand for. Avatars enable expression of personalized self for everyone, giving people the freedom to represent themselves without sharing their real photos.To drive this integrated marketing campaign forward, we will be amplifying avatars among users through OOH, field activations and digital platforms.

On WhatsApp, you can now use your personalized avatar as your profile picture or choose from one of 36 personalized stickers reflecting many different emotions and actions. For many people, this will be the first time you create an avatar and WhatsApp will continue to make style improvements including lighting, shading, hairstyle textures, etc. that will make avatars even better over time. time.

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