If you’ve recently seen an ad for a truck or SUV, you may have noticed a change in tone. The vehicle approaches the camera almost from above, pushing rocks or waves of water out of its way, almost like an indestructible beast. Power, Intimidate, Control, Conquer…you can practically see those are the words “tone” on the creative board for these ads. Automakers are exploiting something: people want cars that are unbreakable and capable of anything. Many major automakers are in the race to make the next beastly off-road vehicle that can go anywhere and do anything. Everyone wants to capitalize on America’s sudden obsession with big, off-road adventure vehicles, but many brands forget that these vehicles also need to be able to handle everyday life.
If you’ve also caught the powerful off-road vehicle bug, but need something that can meet your daily needs, some brands have that cornered niche, including Jeep. It would be worth looking for a Jeep Compass for sale in the Trailhawk version that’s Trail Rated (meaning it can climb rocks, cross water, handle all kinds of terrain, and more). Manufacturers can manipulate you in many ways into wanting to buy their vehicles using psychological tricks, but Jeep doesn’t have to. Jeep vehicles, like the Compass, tick all the boxes for what you’re looking for in an everyday, off-road-ready vehicle. We’ve rounded up some of the reasons why buyers find the Jeep Compass and its on- and off-road versatility the best choice for their next go-to commute.
Traditional holidays are too expensive
Above all, off-road vehicles are fun and evoke a sense of freedom. With the recent spike in hotel and airfare prices, it’s a sense of freedom that for many feels threatened. Hotel prices in the United States have increased by an average of 33% in 2021. Domestic airfares have increased by 34% in 2022 compared to the pre-pandemic period. These numbers can make many feel like breaking free from their routine and exploring new areas that are out of reach.
An excellent all-terrain vehicle makes adventure within reach again. The Jeep Compass Trailhawk was specifically designed for adventure, with features like the available SiriusXM Travel Link, which provides information such as a five-day weather forecast, local event listings and even fuel prices. at service stations along your route. With a car that can go just about anywhere, like the Compass, drivers can look for a thrilling experience without paying an arm and a leg for a plane ticket.
They can double as everyday vehicles
Another benefit of off-road vehicles, especially spacious and comfortable ones like the Jeep Compass, is that they can serve as everyday vehicles. They have all the space and features you need to be the family car. So you can run errands there, handle back-to-school trips, and navigate the suburbs or the city like you’re a perfectly average person who doesn’t take your car out into the desert on the weekends. Some of the Compass’s convenient and comfortable features, such as heated rear and front seats, center console storage and an optional Alpine Premium audio system, make this vehicle a joy to run everyday errands. The typical American today cannot afford multiple vehicles. , so they need a versatile vehicle that can be their fun car and their practical car. Off-road SUVs, like the Compass Trailhawk, can perform this function.
Most of the world sees climate change as a real threat. It’s hard to watch the news for even an hour today without being informed of a flood, hurricane or earthquake that has devastated an area. This reality could also have something to do with the deep desire for a car that can cross rivers, climb hills, tackle piles of trash and rocks… you name it. After seeing enough footage of once-pristine towns ravaged by floods, it’s no exaggeration to think that drivers want a car that can power through almost any situation.
Compass’ SiriusXM Travel link is once again useful here, as it not only provides weather maps to let you know what kind of climate you’re venturing into next, but also severe storm alerts so you know when to put on sheltered. The Compass Trailhawk is also equipped to handle adverse weather conditions with four-wheel drive, the Selec-Terrain Traction Management System and Trail Rated badge support.
Fulfillment of a wish
All-terrain vehicles appeal to a sense of wish-fulfillment for many. It’s knowing that if you want to be the kind of person who takes off into the sunset to explore unfamiliar terrain, you can because your vehicle can handle it. The reality is that most people with off-road vehicles don’t test their limits. In fact, only about 19% of Jeep Wrangler owners take their car off the road, but that doesn’t change the fact that there’s something liberating and reassuring about knowing that if you wanted to, you could look like the person you see in Jeep commercials, wearing aviators and camo/cargo pants, exploring the unknown. The upside is that you don’t need a Wrangler to have that freedom; a Jeep Compass Trailhawk still has plenty of capability to handle off-roading when the mood takes you.
Innovation and technology seem to rule the world today, but for many there’s a tinge of nostalgia for the days when you had to roll up your sleeves and give sweat, blood and tears to get there. There was a tenacity and toughness that was respected and even revered. Today, the most powerful people seem to wear crisp shoes and sit behind sleek laptops on trendy desks.
There’s something about everyone that wants to feel tough and connected with the earth, and even drivers who’re behind sleek laptops at standing desks might want to connect with their wilder side on the weekends with a little off-road. If they don’t get their clothes dirty, they can at least enjoy the mud in their car. The Jeep Compass Trailhawk was designed with a nod to its rugged roots, and you can see it in details like the iconic seven-slot grille and classic square fascia.
It’s a picture thing
Whether we like it or not, we express our values and personality through external factors like our clothes, our hairstyles and, you guessed it, our cars. Driving an all-terrain vehicle is a way of saying, “I’m not the driver of a spark-plug sports car or a luxury sedan. I don’t mind getting my hands dirty. I appreciate hard work. A car is a statement, and an off-road vehicle is a very specific statement.
Even in a time when people are tightening their finances and pushing back the price of new cars, drivers don’t seem to mind splurging on an impressive, high-performance off-road vehicle. Consumers have traditionally been willing to pay more for what they consider a valuable asset, and given the current state of the world, a car that can handle anything you throw at it is hard to pass up. If nothing else, driving an all-terrain vehicle is, simply put, really fun, and everyone needs a little fun sometimes. If the desire for a car capable of more is calling you, it might be time to take a look at the Jeep Compass Trailhawk.