Anything and everything happens on TikTok. So much so that sometimes trends – or micro-trends – emerge which are not really trends.
This is especially true in the fashion and beauty industries, where advice and inspiration number in the hundreds. However, the real inspirations – those that have a lasting impact on our daily lives – can only be counted on the fingers of one hand.
As the new year dawns, let’s take a look at three trends that originated on TikTok and have really influenced beauty routines this year.
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3 TikTok beauty trends that really made a difference this year
Slugging to the rescue of dry skin
K-beauty, or Korean beauty, is driving many social media trends. Here, the proof comes in the form of slugging, the top beauty trend of 2022, which boasts hundreds of millions of followers across the world.
Straight from South Korea, this technique with an unlikely name consists of coating the face with Vaseline all night (yes, you read that right) to help fight certain winter ailments, starting with redness, itching and skin dryness.
With nearly 600 million views, the tip is so successful that it has spawned dozens of videos from dermatologists giving their take on the trend.
Unusually, all approved of the technique, but also said it was suitable for all skin types except those prone to acne. In fact, petroleum jelly can make this condition worse. The trend has grown so much over the year that it has spread to other parts of the body, with nail strokes and hair.
@meredithduxbury Do you want to try #slugging ♬ original sound – Meredith Duxbury
Crying makeup is an ode to sadness
As unbelievable as it may seem, the makeup that should have been one of the most bizarre trends of the year has become, over the months, a real beauty sensation. The idea is to use makeup to look sad, like you’re sobbing or totally depressed.
Admittedly, the trend has never really crossed the borders of the virtual, but it has become a must-have beauty of the year. To date, there are more than 100 million views and counting for the make-up crying, itself from sadfishing, a trend that consists of expressing one’s most negative feelings on social networks.
Thus, those who do not (yet) know how to cry on command can count on the blush – applied to strategic places (cheekbones, eyes, tip of the nose) – to create the illusion of having cried. This is complemented with a slightly shimmery liquid eye shadow to complete the trick.
It’s a trend born on social networks and adopted by the most famous makeup artists on the planet, and which has continued to grow over the months. At the dawn of 2023, we hope to see its polar opposite emerge – a trick to make everyone happy, just to brighten up the new year.
@hayleybuix Crying girl make up ib @zoekimkenealy #cryinggirlmakeup #makeuptransformation #makeuptrend ♬ pls Lord make me the biggest star – *•°∘°♡°∘°•*
The wolf cut brings the mullet up to date
We saw the wolf cut coming, accurately predicting that this updated version of the mullet would be a hit in 2022. And it was. Retro-inspired hairstyle popularized by Billie Eilish, it has continued to seduce throughout the year, to the point of being elevated to the rank of star cut of 2022.
The once-mocked haircut — something Chris Waddle knows well — has garnered no less than 2.3 billion views on TikTok and is still being featured in new videos today. The trend is such that users of the Chinese social network have created many tutorials to show others how to recreate the cut at home, not to mention the countless videos giving advice on how to style it on long, short or curly hair.
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Shag, wolf cut or mullet, whatever you call it, it’s undoubtedly the hair trend of 2022. Some have even tried to decline other animal-themed variations, such as the cobra cut or the butterfly cut , without ever meeting the expected success. All in all, it’s a trend that shows that nostalgia, as well as counterculture symbols, have heavily influenced this year’s trends, both in fashion and in beauty.
@naomieliav A little hair tutorial #hairtransformation #wolfcut ♬ BOTA (Baddest Of Them All) – Eliza Rose & Interplanetary Criminal