The best hair care trends of 2023 all want to bring you healthier hair

Pantene Global Principal Scientist Jeni Thomas explains that link builders are formulas that “work to create new links that support the strand where the link break occurred. They can also work by strengthening links that have were broken in the first place”.

The key ingredients common to bond builders are small organic acids (like malic, maleic, and citric acid), says Thomas, which “help establish ionic and electrostatic bonds and strengthen the protein structure of hair.” Lipids such as cetyl alcohol and stearyl alcohol can also help rebuild bonds that are usually broken due to heat damage, she adds. “[They] hold the fiber together, keep it compact and restore resilience to the hair so it can bounce back after being stressed.”

Epres Bond Repair Treatment features a patent-pending maleic acid formula to repair and strengthen protein structure, while a new hair mask from the Pantene Miracle Rescue Collection uses lipids (making it perfect for those who comb their hair frequently). Next on the horizon: Marc Anthony Haircare Repair Bond +Rescuplex Collection, which includes a shampoo, conditioner, leave-in treatment and mask to rebuild damaged disulfide bonds. John Freida will also launch a nourishing shampoo and conditioner duo to repair damage.

When shopping for hair care products to repair damage and build bonds, cosmetic chemist Ginger King recommends looking for formulas containing bis-pg-propyl cystine, silanetriol, or lysine carboxymethyl cysteine ​​(anything resembling cystine or cysteine): “When you see these ingredients, you know they’re functional,” she notes. But, she warns, while you may see ingredients like starch, honey, ceramide and protein used in bond-building products, they are “more of a story ingredient,” meaning that ‘they offer certain advantages in themselves, but they are not. helping to rebuild the bonds of your hair.

Pantene Miracle Rescue Deep Conditioning Mask

Epres Bond Repair Treatment

Get Ready To See More Of This Buzzing Hair Growth Ingredient

Two of the most researched hair topics this year aren’t exactly what you think of when you hear ‘hair trend’: Hair loss and thinning hair were top of mind in our minds, according to research by Harris Williams, a specialist in solidifying mergers and acquisitions. “Increased attention to these issues is particularly high among women at life stages when hair growth may be affected, such as after pregnancy,” the study states.

The truth is, “there is no magic oil for hair growth,” says Dr. Howard-Verović, pointing out that hair growth is different for everyone and there is no no single remedy. She finds, however, that people neglect scalp care when trying to grow their hair out, and that to some extent, a healthier scalp (there it goes again!) can help promote healthier hair growth.

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