Targaryen blonde hair color for winter

PARIS, FRANCE - JULY 06: Guest wearing black Ray-Ban sunglasses, gold necklace, white ripped tank top, black blazer jacket and black dress pants, outside Balenciaga fashion show, during Paris Fashion Week - Haute Couture Fall Winter 2022 2023, on July 06, 2022 in Paris, France.  (Photo by Jeremy Moeller/Getty Images)

Image source: Getty / Jeremy Moeller

  • “Targaryen blonde” is a new hair color trend.
  • The color is defined by the icy white shade worn notably by the Targaryen family in the hit show “House of the Dragon”.
  • Up front, a hairstylist breaks down everything there is to know about the popular color.

If you’re in the mood for a dramatic new hair color but haven’t decided which way to go yet, we’ve got the shade for you. “Targaryen blonde,” a new hair color trend sweeping both social media and red carpets, is the shade you’ll see everywhere this winter. Last month, Megan Fox posted a photo showing her wearing the color, captioning the post, “Slutty but studious Targaryen goes to Paris,” and it’s only taken off since.

“Blonde Targaryen,” which has been worn by celebrities like Kim Kardashian, Gigi Hadid and, most recently, Ariana Grande, is the best of icy blonde hair, but it’s not for the faint-hearted. Curious to know more? Below, we’ve had a professional answer all of our questions about the popular color, like how to get the glowing hue, how to keep the color popping at home, and more.

What is Targaryen-Blond hair color?

The popular hue takes its name from HBO’s hit show “House of the Dragon” and references the recognizable frosty blonde hair color the family is known for. Jamie Mazzei, creative director of NuBest Salon and Spa in Manhasset, NY, told POPSUGAR, “Targaryen blonde is a very pale, almost white hair color.”

If you’ve ever considered ways to become an honorary member of the Targaryen family, know that getting the signature hair color isn’t something that should be attempted at home and will instead require a trip to the salon. Getting the right shade will be different for everyone, depending on your natural base color. As with platinum, those with naturally lighter hair will have an easier time, while those with darker hair may need to be a bit more patient and space out the bleaching process.

“To ask your colorist for this, ask for an all-over platinum blonde and toner,” says Mazzei. He adds that your colorist will most likely recommend that you switch to color in a few visits, rather than one, to maintain the health of your hair during the lightening process. He also warns that if you have very dark hair (think jet black), you might want to reconsider and opt for a different blonde shade instead. “It might compromise the health of your hair too much to achieve that level of blonde.”

How to Care for Targaryen Blonde Hair at Home

This color is not for those who get upset sitting in a salon chair for hours, as maintenance requires frequent trips to see a professional. “Because this color is so light, you’ll need to touch up your roots every four to six weeks,” says Mazzei. He adds that your colorist may advise you to avoid excessive heat styling, which means that before trying this shade, you need to think about how you like to wear your hair on a daily basis.

Another thing to keep in mind is that upkeep doesn’t stop at the salon – you’ll also need to take special steps to care for your hair at home. “With Targaryen blonde, home maintenance is very important,” Mazzei says, adding, “You’re going to want to shine in between coloring appointments to keep the yellow out of your hair.” He recommends using Celeb Luxury Conditioner in Flawless Diamond ($35), which deposits semi-permanent color. It also has a built-in bond rebuilder, which it claims will help repair any bonds that were broken during the initial thinning process.

Mazzei also recommends using a thermal heat shield before using any type of hot tool; we love the Drybar Hot Toddy Heat Protectant Mist ($29). Plus, using a toning shampoo like Redken Blondage Color Depositing Purple Shampoo ($24) at least once a week will help maintain your hair’s frosty state.

Targaryen Blonde Hair Color Inspiration

If you’re ready to book your appointment at the salon, as always, it’s important to arrive with inspirational photos in hand. Below, we’ve rounded up some of our favorite iterations of the look, which you can bring with you to show off your colorist.

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