Primer announces partnership with global fashion chain New Look to boost online sales

LONDON–(BUSINESS WIRE)–Primer, the world’s first no-code automation platform for digital payments, has announced its latest partnership with New Look, the UK’s global fashion retailer with a chain of 440 UK high street stores and in Ireland.

In the UK, data from Statista shows that four out of five shoppers are digital shoppers, and the items most bought by UK women online are clothes, shoes and accessories. Customer demands for a flexible way to shop means the online payment landscape has exploded in recent years. To be successful, merchants must implement and maintain dozens of vendors, ranging from payment service providers to fraud tools, express checkout modules, wallets, buy-it-now, pay-later tools, and more.

Primer’s partnership will provide New Look with an extensive no-code payment infrastructure that will energize its online shopping experience and ensure it keeps pace with industry demand.

Primer’s no-code solution mitigates the high costs of building an online payment infrastructure that would traditionally require large engineering teams and significant investments in time and IT. With Primer, New Look will be able to integrate, maintain and automate dozens of new payment tools ranging from payment service providers and fraud tools – which will reduce the number of times a customer has to check out his identity with his bank – to the express payment modules. , wallets, buy it now tools, pay later and more with just a few clicks in one dashboard.

Pedro Carvalho, Head of Sales (UK) at Primer, commented, “Online fashion is a competitive space, with more and more brands looking for fast and cost-effective ways to develop a seamless checkout experience, especially in today’s market conditions. New Look is an iconic retail brand and we are delighted that our payment infrastructure allows them to achieve their exact payment roadmap at a fraction of the development cost and time.

Ian Mahoney, director of engineering platforms at New Look, added: “Our partnership with Primer will allow us to scale our payment infrastructure as our digital platform grows. Not only will the technology allow us to get up and running quickly with new no-code payment providers and services, but it will also help us drive conversions throughout the checkout process. Ensuring we provide our customers with the best payment experience is a key priority for New Look and Primer enables us to hyperlocalize payments globally by offering our customers their preferred payment method.

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