Nu Standard® is launching the new HYDRASILK® Hydrating Bonding System exclusively with Cosmo Prof stores nationwide in January 2023

DALLAS, December 20, 2022 /PRNewswire/ — Nude Standard®a cutting-edge hair care brand curated for the busy queen on the go, will launch its new professional hair treatment, HYDRASILK® Hydrating Bonding Systemin January 2023 exclusively with Professor Cosmo stores nationwide – the leading distributor of salon products to licensed professionals in the hair industry. The launch will mark the first-ever distribution of a black woman-curated link system designed specifically for textured hair, regardless of ethnicity.

Nude Standard® has strategically partnered with licensed hairdressers to create safe and advanced products for professional use, HYDRASILK® being one of the direct results of this approach.

“Honestly, DIY was overrated for me…I needed performance over promise. Only a licensed, knowledgeable hairstylist could help me achieve my hair goals,” said Fall YarbroughFounder of Nu Standard®. “I noticed that there were no Bond System products made specifically for textured hair. The ones I used left my hair weak, dry and brittle, which broke it. That’s when- there that I knew we had to get involved and include the stylist.”

the HYDRASILK® Hydrating Bonding System is composed of the HYDRASILK® Link Builder and the HYDRASILK® Silkner, which powerfully unite for a two-step reconstructive treatment for textured hair. The system delivers intense moisture and strength to every strand, making hair multiple times stronger than before and reducing shedding and breakage.

Nu Standard® called upon the expertise of veteran chemist Tracy Ashleywho has over 30 years of experience in cosmetic chemistry, as well as a legacy textured hair expert, product developer and master educator Lenita Griffis-Browning who has over 40 years in the industry, to design truly innovative products for licensed professionals.

“Before joining Nude Standard®I tried the reconstructive treatment application of HYDRASILK® several times over an eight month period with friends who had post-COVID trauma, or weak, dry or damaged hair – to see if the product did what it claimed to do – and the system worked exceptionally,” said Griffis-Browning, Education Director of Nu Standard®. “I, the product snob, was impressed with the results! »

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The entire HYDRASILK® Hydrating Bonding System, which includes the HYDRASILK® Link Builder and the HYDRASILK® Silknerwill be available exclusively for professionals in Cosmo Prof stores nationwide from January 2023and will sell from $60.00. For more information on Nu Standard™ and HYDRASILK™visit hydrasilkpro.com.

About Nu Standard®

Nude Standard® | CBY Beauty Inc. is an innovative black-owned marketing and manufacturing company that delivers an easier and better hair care journey through wellness and health. Coming from a three-generation heritage in the industry, the founder of Nu Standard® Autumn Brown Yarbrough has developed a cutting-edge three-phase solution to help the busy woman on the go cope with her hair loss due to unmanaged stress. The clinically tested system takes a drug-free, self-care approach, allowing the busy queen to nourish + treat + heal her mind, body, and hair.

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