Norwegian Cruise Line Entertainment Cuts: What’s Next?
January 22, 2023
Hey, listen, got it, Norwegian Cruise Line. The closure, which crippled the cruise industry, hit you hard, and you ended up losing a lot of money.
So now you’re doing what you can to try and get things back on track. But here’s something only people who really, really love you will be honest enough to say: you make decisions that have loyal guests wondering if they’re in a one-sided relationship. The last example? Discounts on Norwegian Cruise Line entertainment offers.
Pay more, get less
I don’t know if you’re aware of it or not, but those phone calls you have with investors every few months. We can hear them. So when you talk about how you’re going to become profitable by charging record ticket prices – and then finding ways to entice passengers to spend more money once on board – we’re listening.
But we don’t just hear your conversations. We also hear what crew members are saying after receiving letters in which you fire them with little or no notice.
We see the letters in which you say that you plan to “reduce our entertainment department on all ships and as a result your scheduled mission has been canceled and your services are no longer required”.
Read the full story of the entertainment layoff here.
Sell Entertainment Norwegian Cruise Line
Over the past few years, you, Norwegian Cruise Line, have set great store by the entertainment you provide on board. This was especially true of ships in the Break away class and those who have come since. From rock of ages to Sixyou’ve improved what passengers can expect when they board a cruise ship.
While some lines are content with jukebox musicals that are little more than a string of hits strung together by the loosest concepts, you didn’t just bring Broadway style entertainment but real Broadway shows to your ships. And we loved it.
So hear that not only do you close Naughty boots on the Bis but letting go of actors in the middle of their contracts leaves a bad taste in our mouths.
Where do the cuts stop? Will we see more and more pre-recorded music as opposed to live bands?
More and more, I’m starting to think you have a big communication problem. Too often, news that should come directly from you comes from other sources.
Rather than creating opportunities to present information in the best possible light, you leave your passengers and even your travel partners in the dark, looking for information.
You’ve heard the old adage, “There’s no such thing as bad publicity”, right? Well, you seem determined to prove that wrong.
A good example ?
You announced a massive increase in the daily tipping rate at exactly the same time you said, “Oh, by the way, we’re going to reduce the number of room stewards and reduce the services they will provide.” Now potential passengers must hear through the vine that you are cutting back on onboard entertainment.
READ MORE: Norwegian increases tipping fees by 20%
Be careful, my friends, because you feel like you learned absolutely nothing from your Walt Disney World brethren. In recent years, the House of Mouse has followed a similar trajectory – offering less and charging more – and has earned itself a black eye among its most devoted followers.
As Josh D’Amaro, President of Disney Parks, Experiences and Products, told The New York Times, as Josh D’Amaro, President of Disney Parks, Experiences and Products, “making sure our fans feel the love. We listen to them and we try to adapt.
After listening to what our readers have to say about Norwegian’s cost-cutting measures, it’s safe to say they’re not feeling the love.
It might be worth remembering that while Walt Disney World is pretty much unique in its field, the same can’t be said for you. Cruise lines have options…and if they feel unappreciated, they’ll start shopping around.