Nick Knight’s “ikon-1” NFTs Receive Critical Acclaim

LONDON, Dec. 20, 2022 /PRNewswire/ — ikon-1 is acclaimed photographer Nick Knight’s first major digital fashion NFT collection featuring Instagram sensation and model Jazzelle / @uglyworldwide and is a showcase for the work of 30 of the leading digital worlds. fashion designers. Each ikon-1 NFT acts as a member offering priority access to wearable digital fashion, exclusive drops with like-minded communities, live broadcasts and virtual events on the fashion and art platform SHOWstudio , as well as an exclusive ikon-1 metawardobe from AR wearables in collaboration with digital fashion marketplace DRESSX.

ikon-1 is an inspiring and compelling vision for the future of fashion on the Web3 that I hope will inspire much-needed change and adoption of technology in the fashion industry.

–Nick Knight

Nick Knight was an early adopter of 3D scanning, bringing subjects and fashion into the virtual world as early as 1998, just before launching SHOWstudio. Featuring 3D collaborations with icons like Kanye, Bjork and Lady Gaga. In addition to makeup looks created by Jazelle Zanaughitti, the project includes collaborations with legendary hairstylist Eugene Souleiman, world-renowned nail artist Marian Newman, and longtime SHOWstudio collaborating digital artist Tom Wandrag, among others.

“Knight is once again continuing his foresight, this time tapping into a technology he believes will eventually have more cultural influence than fashion photography: Web3. […] At a time when the traditional fashion industry and Web3 are still often at odds in terms of taste and tradition, Knight – who has built deep relationships with fashion and the media for decades – is uniquely positioned to drill.

– Meghan McDowell, Vogue Business

Long term is the word for this project. Although riding the wave of a current technological obsession […] – Knight’s expansion of humanity into the web space began over 20 years ago, at a time when fashion’s relationship with the internet could be politely described as hectic.

– Alex Fury, Another Magazine

“There are simply no rules when it comes to the British director. In fact, his whole calling has centered on rejecting the formula that has dominated image-making for decades. […] A non-binary spearhead, Jazzelle is best known for her craftsmanship that subverts traditional beauty standards, instead celebrating the weird and the wonderful.

– Bethanie Ryder, Jing Daily

Buy your ikon-1 on

Additional bios and quotes here

About SHOWstudio:

SHOWstudio is an award-winning fashion website, founded and run by Nick Knight, which has transformed the medium of online fashion communication by engaging with moving images in the digital age. Since its inception in November 2000, SHOWstudio’s groundbreaking projects have included some of the earliest experiments with innovative technologies, including 3D imaging, avatar creation, artificial intelligence, and interactive objects. First to livestream a fashion show with Alexander McQueen’s Plato’s Atlantis in 2001, SHOWstudio has also been livestreaming since the technology was in its infancy, redefining the way fashion is presented on the internet.

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