In a series of self-portraits, the creators of the Lovebirds brand reveal the secrets of their personal style

For seven years, Lovebirds by Amrita Khanna and Gursi Singh has been shaping beauty in the mundane. Just like the words of poet Pat Schneider in “The Patience of Ordinary Things” – “How the clothes wait respectfully in the cupboards / And the soap dries quietly in the dish / And the towels drink the moisture from the skin of the back / And the beautiful repetition of stairs / And what’s more generous than a window?” – Love-birds pleads to find love in the gritty things The handkerchief hem that pronounces a dress straight and angular.

A rani pink color infused on an oversized collared shirt inspired by the paper-thin bougainvillea often seen on the duo’s walk to the studio. The label that began with a dot and a line proudly reinvents perennials, season after season. “As far as we remember, we started our brand with a dot and a line,” says Singh, part of the Delhi-based brand, with a store in Mumbai and an international presence in Europe, Australia and Japan. .

The label has since grown to encompass collaborations with creatives (such as artist Shradha Kochhar and photographer Ashish Shah), co-created collections with other designers (starting with NorBlack NorWhite), a dip in the pool of men’s clothing and household items courtesy of Khanna’s brother. ceramics brand Clay men, while continuing to circumvent the Indian bridal couture market by offering an offer that is the antithesis of what is parading on the country’s catwalks. When you witness the husband-wife duo together, it’s two needles traveling in the same spectrum. Khanna’s wild curls and meticulously stacked brace create a happy contrast to Singh’s neat beard and crisp sneakers. “I recently switched from sandals to sneakers,” Singh says of her foray into fashion footwear. You see their Scandi-cool aesthetic spilling over oversized white shirts that Khanna layers over tight-fitting pants.

She says, “It’s always easier to start with one piece and then create your look. For me, it’s always the pants. And Singh’s sporty-accented nylon shorts and must-have black t-shirts that prolong an active life punctuated by long hikes in the Aravalli Range. The only time their needles have pointed to opposite ends is before they meet. “My fashion journey started when I was very young. I grew up in Nagaland, my parents used to take me to Buttia market where there was a huge range of vintages from the 1970s and 1980s,” says Khanna about her style that revolves around remixing old finds and a distinctive vintage collection from small markets around the world. Singh, on the other hand, received her fashion induction via Khanna.” no formal education in fashion, I have always considered fashion as popular culture and a means of self-expression. After meeting Amrita, I started to understand the nuances of fashion and trends. Today, I see fashion as a collective cultural and social expression as well as a powerful way to shape society.

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