“I try to mix fashion with function

Josh van Sant has become known for his edgy style (and lavish locks) on social media, especially on TikTok, where he currently has over 117,000 followers.

Taking inspiration from his mother’s “impeccable style”, Josh reveals that the turning point in his own career was when he ventured to university, “where I was surrounded by friends who studied fashion”.

In partnership with Klarna, GAY TIMES sat down with Josh to discuss his personal style, why it’s important to him to “mix fashion with function” and the app’s amazing new search feature that ” does all the work for you.”

Hi Josh! You’re known on social media for your sense of style (and your great hair). Have you always been on the cutting edge of fashion or have you evolved over time?

My mother has an impeccable style so I’ve always had an interest in fashion through her. A turning point in my own style journey was college where I was surrounded by friends studying fashion. They taught me to be more courageous in my style choices and to experiment more.

Who are the people you draw inspiration from and what do you love most about them?

I am inspired by the people I see on the street when I travel. I like to walk around a new city and watch the locals. You can tell a lot about a place by the way people dress.

Do your hobbies or interests influence your style?

I’m quite an active person, so I try to combine fashion and functionality – comfort is very important to me. Wearing something I feel limited in can put me in a bad mood!

What’s your favorite purchase you’ve ever made?

Years ago, I bought a pair of neon green Gucci hi-tops from Fred Segal in Los Angeles for a New Year’s Eve party in Las Vegas. They were completely out of my budget and impractical, but they were my first Gucci purchase and allowed me for a brief moment to live out my Cher Horowitz – Clueless – Cali girl fantasy. I still have them to this day and have only worn them once.

As Christmas approaches, what products do you love the most this festive season?

This year is all about shopping smart and mindful. I set a clear budget for gifts and focus on buying things that bring warmth to the home like scented candles, coffee table books, and quirky glassware. Maybe I’ll treat myself to a lavender-coloured beanie from the latest Jacquemus collection…

How would you describe your personal relationship with Klarna?

I started using Klarna’s Pay in 30 Days option for my online purchases. It allowed me to try on things in different sizes without having to shell out money up front and wait for refunds for items that didn’t fit. As the holidays approach, I use the Klarna app much more frequently to research products and find the best prices.

As a Klarna user, what is your favorite feature on the app?

I love being able to track all my payments in one place and set a monthly budget. I can see what I’ve paid, what I have left, and how it relates to my overall monthly budget.

You are responsible for consumer communications at Klarna. What features make Klarna a hit with shoppers?

Just before the holidays, we launched a new search function that helps you find the products you love at the best price by comparing thousands of different retailers. You can also filter your search by colors, features, product availability, shipping options, among others. With other search engines, you’re not sure you’re getting the best price, but when you search with Klarna, the results are unbiased. It also saves you from having to manually browse through retailer pages yourself so that Klarna really does the hard work for you!

And how have you personally seen Klarna progress during your time there?

The most exciting thing I’ve witnessed is Klarna’s growth from a payments provider to a seamless shopping tool that’s fully integrated through the Klarna app. You can use the app for inspiration, and when you’ve found something you like, you can search for the best price and use Klarna’s payment options to checkout. You can even track your CO2 emissions to help you make more sustainable purchasing choices.

For those who have never used Klarna or the app before, what advice would you give them for finding and registering products?

The search function is so easy to use and is there to help you find the best price. There’s also a nifty feature added – Klarna will look to see if there’s a discount code available for that item and automatically apply it when you checkout. You can also save an item for later in your “collections” in the app and you will receive a notification when the price of that item drops.

Shop Josh’s festive picks and the full GAY TIMES x Klarna collection here. With the Klarna app, you can search, compare and shop like never before. Compare prices at a glance, receive price drop notifications and coupons automatically applied at checkout to help you find the best deals.

Pay in 3/Pay in 30 days from Klarna are unregulated credit agreements. Borrowing more than you can afford or paying late can have a negative impact on your financial situation and your ability to obtain credit. 18+, UK residents only. Subject to status. TOS to apply.

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