HAKUHODO acquires shares in MA&TH Entertainment in India

Hakuhodo Inc, the Tokyo-based global advertising and public relations group, has acquired a 51% stake in MA&TH (Marching Ants & Trigger Happy) Entertainment Network Private Limited, one of India’s leading entertainment brands and agencies.

The MA&TH group, winner of the Lions prize at the Cannes Film Festival, is headquartered in Mumbai. It serves clients primarily involved in the content creation industry, including film producers, studios, streaming platforms, television broadcasters and international brands.

Their theatrical releases include “Baahubali: The Beginning,” “3 Idiots,” and Oscar-winning Danny Boyle’s “Slumdog Millionaire.”

The company also created campaigns for Netflix’s “Delhi Crime” and “AK vs AK.” So did Amazon Prime Video’s “The Family Man” and Sony’s “Scam 1992” and “Shark Tank India.” It was also behind Emmy Award-winning “MasterChef.”

MA&TH Group companies include Marching Ants Advertising Pvt Ltd, founded in 2001, which represents the “MA”. Trigger Happy Entertainment Pvt Ltd, founded in 2007, is its other half, bringing the “TH”.

MA has expertise in strategic planning, key visual development and activation. Meanwhile, TH specializes in audiovisual promotion, video production and film marketing strategies.

As one of the leading entertainment marketing agencies in India, MA&TH conducts marketing activities for many Indian movies and internet shows.

MA&TH has also won numerous advertising awards in India and abroad, including the Cannes Lions award.

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As a one stop shop for the growing entertainment industry in India, MA&TH has been working in synergy since its merger in 2019 into one group and one office.

Longtime engagement with Hakuhodo Group

MA&TH has been involved in numerous collaborative projects with Hakuhodo Group’s AdGlobal 360, a digital MarTech agency, and PMG, an activation agency, both based in New Delhi, India.

Hakuhodo
Amit Chandrra is the co-founder and CEO of MA&TH

MA&TH co-founder and CEO Amit Chandrra commented:

Over the years, we’ve been committed to being one step ahead, and Hakuhodo’s global leadership will help us reach new heights.

Hakuhodo’s approach to business, talent and creativity truly aligns with our vision for growth, both for our employees and for our customers. Our goal will be to further consolidate our leading position in India and the Asia-Pacific region.

Hakuhodo’s point of view

Hakuhodo is one of the oldest and largest advertising agencies in the world. With 150 offices in over 20 countries, the company, which is the backbone of the Hakuhodo DY Group, has a broad international presence.

Hakuhodo
Shuntaro Ito is a senior executive and chairman and CEO of Hakuhodo International. (©Hakuhodo Inc)

Shuntaro Ito, Senior Executive of Hakuhodo and Chairman and CEO of Hakuhodo International, said:

With MA&TH joining the group, the Hakuhodo India Group will have a presence in Mumbai, the capital of the Indian advertising industry, and will be able to provide more Indian clients with effective and far-reaching knowledge-based marketing solutions. -do Hakuhodo. Philosophy of Sei-katsu-sha Insight.

MA&TH, which provides unique services, will develop more comprehensive and seamless services by partnering with AdGlobal360, which has strengths in marketing technology, and PMG, which has strengths in activation.

Moreover, I am confident that MA&TH will take the growth of the Hakuhodo Group as a whole to the next level by collaborating with our offices beyond India, Japan and Southeast Asia, especially in the field of entertainment. . By welcoming MA&TH into our family, Hakuhodo India Group will accelerate its evolution and contribute to the growth of the Indian economy and the happiness of its people.

Author: Shaun Fernando

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