“Flooding” hydration technique for “dry and taut” winter skin – in just four steps

The delicate skin on your face can feel sore and tight when constantly exposed to a mix of freezing temperatures and central heating, leaving it looking dry and flaky. While lathering up heavy creams may seem beneficial in the short term, a beauty director has shared a more effective solution. In a recent video on her TikTok profile, Jacqueline Kilkita demonstrated the technique she called “skin flooding”.

Refinery29’s assistant beauty director demonstrated the quick routine using a cleanser and two skin-nourishing serums.

She explained that she herself had “dry and tight” skin, which prompted her to try the moisturizing hack.

Starting with “something gentle” in the form of cleanser, she washed her face to remove all dirt and impurities.

The beauty expert noted that one of the key tips for “flooding your skin with moisture” is to apply the following product “while your skin is still damp.”

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Jacqueline explained that you can finish the routine with a moisturizer to lock in the serums, but that’s not a necessary step.

She said: “My skin is much better and I really think it helps with my breakouts too.”

When it comes to choosing the right products for a dehydrated complexion, Mark Curry, co-founder of The Inkey List, recommended looking for key ingredients that “your skin craves” in the winter.

He explained that these include omega three and six, ceramides, rosehip and squalene.

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While it’s worth adopting a hydrating skincare routine during the colder months, prevention is the best medicine to keep your skin supple and hydrated.

There are several ways to do this, one of which is to change the temperature of the water you use for showering and bathing.

Dr Bav Shergill, consultant dermatologist and spokesperson for the British Skin Foundation, explained that hot water should be avoided and hot water used instead.

Keeping your showers and baths short can also minimize the effect of water on your skin, although you should always make time to hydrate afterwards.

The British Skin Foundation expert noted that thick, greasy products are “particularly effective” against moisture loss, but if you can’t tolerate clogged pores or shine, there are options.

Light hydrations will give you some protection, but that may not be enough if you’re prone to eczema, psoriasis, or other drying skin conditions.

For problematic skin tones, thick emollients and ointments are best for maintaining skin’s moisture levels.

Colloidal oatmeal, coconut oil, and petroleum jelly are all good products to combat dryness and itchiness.

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