Shiny blonde hair has had a real renaissance this year, with everyone from Kim Kardashian to Gigi Hadid dabbling in Pamela Anderson-inspired platinum. Now that the temperatures have cooled, however, the go-to blonde hue for the New Year is all about the heat. “Warm golden tones are becoming increasingly popular for the New Year,” says Jennifer Korab, hairstylist and owner of Renaissance Salon & Spa, who calls the warm golden tone “cozy blonde.”
“For years, the ‘ash’ blonde trend has been one of the most requested hair colors by my clients at the salon, but I think we’re going to see more golden and honey tones in 2023,” adds hairstylist Nicholas Taylor . “The Playboy bunny golden blonde is making a comeback, along with deep honey blondes as Kim Kardashian’s new color.
Kardashian is far from the only celeb to go cozy blonde this month: Khloé Kardashian, Ciara, Camila Cabello, Zoey Deutsch and Hailee Steinfeld have made their cozy blonde debuts in recent months. Clearly, the cozy-blonde movement is already well underway, and considering how low-maintenance it is, it’s not hard to see why.
“Cosy blonde is a term used to describe a very low maintenance approach to being a blonde,” says Michelle Cleveland, celebrity hair extension artist and Wella color expert. “The look embraces more depth in the hair with low lights and strategic placement of lighter blonde shades, allowing for a low-maintenance blonde that works for all seasons.” She cites Ciara’s medium blonde shade as a prime example.
As for who makes the ideal candidate for a cozy blonde? According to Korab, the ombre is ideal for natural blondes, anyone with highlights or balayage and light brown hair. However, it also works for anyone who is currently blonde, whether dyed or natural, Cleveland says.
“Anyone feeling a little washed out by the general brightness [of their blonde] usually transforms really well wearing this look,” says Cleveland, and that also applies to those who are tired of too long, expensive or damaging upkeep. “In this case, your stylist can create a cozy blonde that gives you the best of both worlds.”
Translation? If you’re looking for fall hair colors suitable for blondes, congratulations: your search ends now.
If you’re thinking of dyeing your hair a cozy blonde, here’s what to ask the salon for. “Cozy blonde has a lot of dimension in the hair,” says Korab. “You can achieve the look by adding lowlights and asking for a golden or honey blonde, but you want to keep the frame of the face bright while adding thin lowlights throughout.” Cleveland agrees, and she also notes that you should reiterate that you’re still interested in seeing yourself as a blonde, but would like it to be a little less high maintenance while still looking for smoother growth.
Remember: low maintenance does not mean Nope maintenance. “It’s the biggest mistake customers make when they adopt a look like this,” Cleveland says. “It’s very low maintenance compared to a full blonde, but it still requires a bit of upkeep to keep the color looking fresh.”
To maintain and protect color, be sure to consistently use a heat- and color-protecting shampoo and conditioner, along with a moisturizing hair mask and gloss.
When it comes to styling, anything goes with this type of low-maintenance tint, but Korab thinks the easier the better. “I love styling cozy blonde hair with a lived-in look, like a beach wave,” she says. To get the look, simply let your hair air dry and style with a tosser and spray liberally with sea salt spray for the ultimate casual look.
Start your cozy blonde adventure today and shop the essentials below.
AG CareColour Savor Duo: Radiance and Glow
$52.00, AG Care
Redken Color Extend Magnetics Shampoo for colored hair
NuMe Tourmaline Hair Mask
Pureology Color Fanatic Top Coat + Shiny Hair Tone
BondiBoost Volumizing Sea Salt and Texture Spray
Trademark Beauty Babe Waves Original Hair Waver
Danielle Sinay is associate beauty editor at Charm. Follow her on Instagram @daniellesinay.