As Viva Magenta sets the tenor for fashionistas, here’s a look at what’s to rule the fashion scene in 2023: The Tribune India


Strong and bright, Viva Magenta dominates the color palette. From chunky chains to blingy numbers, this is a year of choice and individualistic whims. Function meets fashion in 2023 and it’s off to an eclectic start!

Combining boldness and fun, the organic origin of Viva Magenta, Pantone’s color of the year 2023, is an ode to evolution towards healing the planet. A versatile color whether ethnic or western clothing. An embellished lehenga choli, sequined saree, co-ord ensembles or pantsuit – bright magenta elevates any ensemble. Dabka, zardosi, sequins – any kind of embroidery looks fabulous on it. It pairs well with colors like navy blue, white, beige or if you want to color it with sunshine orange or fruit orange, it unfolds majestically.

Raveena Tandon puts on an indo western fusion

Coordinated (Coordinated) sets are here to stay. Two or more garments in matching colors or styles provide great versatility, especially for Indian fashion. “I see a lot of designers doing matching Ajrak (unique form of block printing from Ajrakhpur, Kutch district) sets – loose kaftan style kurtas with ankle length pants or loose shirt-pants-jacket combinations. What is interesting is the length of the jacket. From hip to mid-thigh to long, one can play with fabrics and lengths with the season in mind,” says Ritu Kochhar, Founding Director, INIFD.

It’s time to put your most colorful foot forward, literally. “The colorful sneakers ran well for a while. The year 2023 sees reds, pinks, browns and greens adorning your feet. And not just colors, pearls with crystals and transparent heels are going to enjoy their moment this year,” says Kochhar. Designer Aprajita Toor thinks chunky heels and classic vintage-style shoes will also get the attention. Matching co-ords or same-color separates will be the fashion go-to with bold block heels,” says Toor.

Model presents a creation by designer Kilian Kerner

Bling is here to stay. Beads, sequins, lace appliqués, it’s all about dressing it up. From chunky chains to bulletproof vests – from bralettes to body jewelry, there’s a whole new dimension waiting to be explored.

Jeans are forever and in 2023 you don’t have to choose between skinny or baggy. “Post-covid, individual preferences overtake trends and most brands offer variety,” says Kochhar. Denim would enjoy many avatars – ranging from baggy, boyfriend, straight, paper bag, double waist (second waistband higher than the outer fabric) to carpenter jeans (with many pockets and loops), choose your style and comfort. Co-ordinating denim sets with rhinestones and other embellishments, it’s time for upgraded denims.

Sheer spreads its magic in spring and summer. After a long time away from indoor wear, the veil has gone from ramp to real. Transparent dresses, lace blouses with pompoms, dare pure magic!

Much like carpenter jeans, it’s all about functionality, so you’ll see pockets everywhere – an Indian kurta ensemble or lehenga choli, pockets are everywhere this season!

If bling or bold isn’t your thing, opt for neutral, monochromatic looks. “From pre-draped sarees to matching sets, opt for classic hues and shades perfect for any occasion,” says brand spokesperson Shweta Kapur, 431-88.

Indo-Western fusion is the new trend. “Adding some great ethnic pieces to your regular outfit will instantly up your style quotient. The right mix of ethnicity and Western makes heads turn and hearts tremble,” says Ishu Datwani, Founder of Anmol Jewelers. Gauri Tandon, co-founder, Isharya, makes a box for dopaminergic jewellery, signet rings and personalized jewellery. “These are accessories that spark joy. Vivid hues like rani pink, icy aqua, and refreshing budgies come to life with a fusion of icy CZ crystals, polki-cut mirrors, and color plating making dopamine jewelry ticking. Signet rings or pinky rings that date back to the 1920s-1930s when many female activists began wearing them to represent self-love will find favor in 2023. “Personalised jewelry has been particularly strong since the pandemic, and the trend is growing. will continue. These memories are irreplaceable and worn close to the heart,” says Tandon.

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