Arigato Japan Food Tours becomes Arigato Travel

More services and experiences for incoming tourists to Japan.

TOKYO, JAPAN – Over the past three years, the team of Arigato Japan expanded its portfolio, services and projects in addition to its culinary experiences. That’s why they decided to create a more global brand to capture their passion for sharing the best of Japan with the world, and they’re proud to officially announce their new name.”Arigato Tourist attractions“.

Of course, their specialty and origin story remains focused on food-inspired experiences and activities and they like to use food as a gateway to introduce their guests to how amazing Japan is. In addition to their regular food tours, they offer unique and personalized experiences related to history, crafts and regional culture in locations around the country. They can also offer personalized luxury tours and experiences for high net worth clients who have different requirements and expectations.

In addition to this, they also offer team building events, corporate tours and activities, professional guide training, content and media support, counseling programs for Japan prefectures, travel assistance and much more! A bit of everything that supports inbound travel to Japan.

A new mascot, Umachan
“Working at Arigato Travel has been an enjoyable, huge and interesting adventure. I came from Mexico seven years ago with some knowledge of Japanese culture, but hardly any experience of Japanese cuisine. I learned so much from Japan. Arigato Travel team, and in response to that, I put my heart into everything I do for them and with them.” says its creator Alexandre Renee. “Being a tour guide is a passion that I really enjoy and training other guides makes me deeply happy, but creating, designing and making any kind of art is what I really love and it gives meaning to my life. That’s why, as soon as I noticed that Arigato Japan Food Tours (at the time it was before Arigato Travel’s rebranding) didn’t have a mascot, I insisted on that one was needed.

“In the beginning, the business was all about food, so of course the first ideas I had were different cute characters based on the most popular and traditional Japanese dishes like sushi or ramen. They’re very known around the world through movies, cartoons, manga, etc. so that they are instantly recognizable and representative of what we do.

But then I realized it wasn’t just about food, I wanted to create a mascot that could best represent the heart of Arigato Japan, based on their logo and colors, as well as happiness, kindness and the passion that we are as guides. always share with all our guests. We always seek to create unforgettable and delicious memories for them.

I already had in mind the elements that I would add to the mascot: the torii gate, the gray, white and red colors of the logo and the clothes. But I still needed the most important part – face and body. Does it still have to be a Japanese dish? A representative Japanese animal? A person? A Shinto god or yokai (Japanese mythological creatures)? Or something completely new?

Finally, on one of our work trips, Arigato Travel CEO Anne Kyle brought her son Gabriel and daughter Bella. Then everything clears up instantly. I imagined Gabe’s energy and beautiful hairstyle mixed with Bella’s super cute face and smile. Then the 2nd idea formed in my mind. I really liked this idea. It was cute, it made me smile just seeing it, and it already had some of the important elements I wanted it to have. But… I still wasn’t completely satisfied. It was very conventional and still needed the Yuru Kyara touch.
In Japan, “Yuru Kyara” (Japanese mascots) is very popular. Each region of the country has its own (it is estimated that there are around 1,200 local characters), not to mention the countless product and company mascots. They are so popular and part of modern Japanese culture that even different government offices have one, and perhaps one of their most common features is that they are dressed in unique clothes and wear funny hats or striking. During a visit to Aomori Prefecture in northern Japan, I saw a mascot with an Edo period castle as a hat, and then I thought “This is it! I will use the torii gate as a hat. It was the finishing touch of Yuru Kyara that I was looking for. Thus, the third idea was born.”

Add a Comment

Your email address will not be published. Required fields are marked *