After experiencing tragedy, Staten Islander was inspired to start a hair care and beauty business

STATEN ISLAND, NY – Longtime hairstylist Leones Trinity, 34, knew there was no better time than the present to pursue her dream of launching her own line of hair products when her sister, who was her greatest inspiration, passed away after suffering a sudden heart attack.

“I have had a difficult year 2020 to 2021 following the sudden passing of my eldest sister, Edwina Dean McCrimmon,” Mariners Harbor resident Trinity said.

“She was one of my biggest supporters. …Because of her sudden death, I know she wasn’t able to accomplish a lot of the things she wanted to do, and that’s what bothered me. pushed forward. I realized that if you don’t bet on yourself, you may never know if you could do the things you envision because you don’t know when it’s going to be your moment” , she added.

Courtesy of Leones Trinity

Longtime hairstylist Leones Trinity, 34 (left) and her late sister, Edwina Dean McCrimmon (right), who died recently after suffering a sudden heart attack. (Courtesy Leones Trinity)

That same year, Trinity lost all of her personal belongings when Hurricane Ida flooded her Port Richmond apartment.

“Everything was destroyed. Mold started to grow on the walls. And, unfortunately, I haven’t really received much help,” she said.

At this point, Trinity knew she needed a fresh start.

Courtesy of Leones Trinity

Leones Trinity (right) and her late sister, Edwina Dean McCrimmon (left). (Courtesy Leones Trinity)

” I was lost ; I needed to take my business seriously, and I needed to bet on myself. So I bought a vendor list from Sierra Glam Shop, a businesswoman featured on “Vh1 Love and Hip Hop Atlanta,” and started working on my business. It was important because I regained confidence in my craft,” said Trinity.

She launched Trinity Place Designs, which offers her own line of hair care products and mobile salon services, in August 2021.

Trinity Place Designs LLC

Longtime hairstylist Leones Trinity, 34, knew there was no better time than the present to pursue her dream of launching her own haircare range when her sister, who was her biggest inspiration, is recently passed away after suffering a sudden heart attack. She opened Trinity Place Designs LLC in August 2021. (Courtesy Leones Trinity)

“The company’s mission is to continue to provide innovative and professional hair care services. With my extensive training, I was more than ready to make my mark in the beauty world,” she said.

ABOUT LEONES TRINITY

Formerly a City of Rikers Island Corrections Officer, Staten Island Ferry Information Guide, and 911 Operator, Trinity’s passion has always been the beauty industry. She graduated from the Paul Mitchell Partner School in New Dorp, then went on to study business at the College of Staten Island, Willowbrook to help her learn how to run her own business. In addition to her new business, she is currently doing administrative work for the NYPD.

“I started doing my hair at the age of 10 because I didn’t like what my mother was doing with my hair anymore. So I rebelled. She gave up and said, ‘Okay, do what you want’,” Trinity said. “Once I decided I didn’t like my mom’s style, I started practicing on myself and other family members. I went from doing my own hair at home to doing the hair for brides on the most important day of their lives, their wedding day.

Her following was mostly built through “word of mouth” and they became “super duper loyal customers,” she said.

Trinity Place Designs LLC

Leones Trinity said she always knew she wanted to offer a range of quality hair products for men, women and children. (Courtesy Leones Trinity)

OFFERED SERVICES

Some of the services offered by Trinity include extensions, coloring, cutting, braiding and twisting. And she’ll make a home visit to style a client’s hair in the comfort of her own home.

“We like our customers to bring a style they prefer, and we offer them our professional advice and guidance on how to safely achieve their preferred style,” she said.

“My main goal was to provide my customers with convenience. [I wanted] customers to stay in the comfort of their home and not have to worry about being in a crowded salon, or choosing the wrong hair care products, etc. By traveling directly to my clients, I provide luxury, personalized service – interaction. They’re so thrilled when they find out I’m going to their house, and they don’t have to lift a finger until it’s time to complete the payment,” Trinity said.

Trinity Place Designs LLC

Some of the services offered by Leones Trinity include extensions, coloring services, cutting, braiding and twisting services. And she’ll make a home visit to style a client’s hair in the comfort of her own home. (Courtesy Leones Trinity)

HAIR CARE PRODUCTS

Trinity said she always knew she wanted to provide a range of quality hair products for men, women and children that any customer could easily add to their hair care regimen.

“I decided to create a product line when I was in hairdressing school,” she said. “I have worked closely with manufacturers detailing the look and smell of the products that make up my beauty line.”

Its hair care line offers a range of items including shampoos, conditioners, leave-in conditioners, styling products, hair growth oils, beard care products, as well as products for children’s hair and body and hair masks.

Trinity Place Designs LLC

Longtime hairstylist Leones Trinity, 34, said she always knew she wanted to provide a quality hairline. (Courtesy Leones Trinity)

One of its best-selling products is Edge Control.

“A lot of people have baby hairs on their hairline and they’re going wild, so Edge Control lets you tame your edges,” Trinity said.

In the future, she plans to offer educational courses to teach people how to maximize their potential in the hair industry.

A FAMILY MATTER

Trinity’s son, Seth Trinity, 9, a pianist and child actor, has become a brand ambassador for his children’s product line, TPD Kids.

Trinidad Leones

Leones Trinity and his son, Seth Trinity, 9, who has become a brand ambassador for his children’s product line – TPD Kids.

And her son was the perfect role model as boys and teenagers make up a large portion of her clientele in addition to working moms and dads.

“A lot of young guys take pride in growing their hair out, so I have a lot of clients who want to look like famous athletes and musicians,” she said.

And like her sister inspired her, Trinity wants to inspire others to follow their dreams and goals.

“I write a lot of my goals on paper and in my notes. I work very hard to achieve these goals even when I face different challenges. I love when people say, ‘Awww Trinity I love that you keep going. to push.’ … I know I’m not perfect, but I do what I think is right,” she said.

TRINITY PLACE DESIGNS IN ONE LOOK

Website: www.TrinityPlaceDesigns.com

Facebook: www.facebook.com/TrinityPlaceDesignsLLC

Instagram: www.instagram.com/trinityplacedesigns

New Businesses in Focus is a weekly column that chronicles the stories of new Staten Island business owners.

If you have a new business in Staten Island, email [email protected].

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