7 things you can do to grow a clientele

As a hairdresser, the amount of my income depends on my clientele. If I don’t work, I don’t earn money. This is why many salons have a cancellation policy, as they are not paid by the hour or a salary, so when a client does not show up, there is little to no chance that they will can occupy this place. It takes time, but anyone can build their customer base with a few simple tips and tricks. You may have to sacrifice a little early in your career, but with hard work and dedication, you can have a full schedule of clients. No matter what your profession, try these things to attract more customers.

1. Offer discounts to get them in

When you start a business or start your career, it may seem scary to give discounts because you need income, but it will be a very beneficial thing for you in the long run. When I started doing hairdressing, many clients didn’t want to go to someone without experience – unless it was cheaper. I was charging almost half the price when I started. It got me so many customers because people thought it was worth trying for the low prices. Many of these people still come to me today at full price. Even today, with a much busier book, I still offer a discount for places I know I probably won’t be able to fill in the short term.

2. Use social media

This generation has an advantage that previous generations didn’t have: we can post something online for the whole world to see. Create social media pages for your business. Post photos of your work, post your discounts and special offers, talk about your business and build new relationships. It gives people the opportunity to get to know you and your skills. Post frequently and professionally. Show people what you have to offer and remind them daily. Many social networks offer ways to boost and promote your posts so more people see them.

People feel more comfortable trying a new service when they know someone who has had a great experience.

3. Offer word-of-mouth discounts

A lot of my clientele is based on a client who referred a friend, then that friend referred their friends, and so on. Use your current customer base to attract new ones. When a client refers a friend to me, I offer them 10% off their next service. I also used social media to post a referral contest. I told my clients to post about my business on social media using their hair selfies, and if they did, their name was entered into a raffle for 50% off a hair color service . Get your name out there. People feel more comfortable trying a new service when they know someone who has used it and was happy with it.

4. Be kind

It might be obvious, but when you serve people, you need good customer service. You can do a favor and still have unhappy customers if you were rude to them. For example, I could perfectly style someone’s hair, but if I was grumpy, judgmental, and rude, it wouldn’t come back to me. It’s not building a customer base if your customer comes once and never comes back. Be happy, welcoming, helpful, and outgoing when interacting with people.

5. Offer loyalty rewards

There are many places offering rewards to customers these days. Some use an app, some use a punch card, and some keep their own personal file. You can encourage customers to come back by giving them an incentive. For example, “For every three dates, you’ll get 10% off the fourth date” or “For every $100 spent, get $10 off.” Giving loyal customers a little something is worth it if they continue to do business with you.

Giving loyal customers a little something is worth it if they continue to do business with you.

6. Build a portfolio

Be sure to take photos or keep track of your work. I take photos of my clients’ hair and post them all over my social media. My Instagram hair page is my portfolio. Potential clients can scroll through my page and see if they like the work I do, then they can message me to book an appointment. Depending on your type of business, your portfolio might look a little different, but whether it’s in print or on social media, have a place where potential clients can see your work. I chose my wedding photographer because I loved her work on Instagram and had a friend who used her services and loved it.

7. Trainee before leaving alone

If you feel like you can’t do business on your own, start by doing an internship, apprenticeship, or assisting. Observing and taking notes from someone who is successful in the trade or business you are aiming for is the best way to learn. Some trades require this process before obtaining a license or certification, but even if it is not required, it would be a beneficial thing to do. You may be able to skip a lot of the trial and error of business if you learn from people who have been doing it for years.

Final Thoughts

I know what it’s like to jump into a career with little experience and hope for the best. Some days I feel like I’m conquering the world, and some days I feel like a failure. But the most important thing is to keep striving for excellence even on bad days and do everything I can to succeed. You may have to give a little before you can take, so be sure to invest in your business. These simple tips will help you grow your customer base. It can take months or even years to get where you want to be, so don’t be discouraged if you don’t see immediate progress. Ask those who are successful in your profession what they did to get to where they are now. One day you will look back and see how all your hard work paid off.

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