18 viral Amazon fashion finds we found on TikTok
From skincare to smart kitchen gadgets, we’re constantly amazed by the unique products we find browsing our For You pages on TikTok. We can’t even count the number of times we saw a video and immediately rushed to Amazon to buy the product.
And lately, there have been quite a few fashion items that inspired us to click “add to cart”. From accessories to winter must-haves, app users have posted plenty of products that highlight new, affordable ways to wear the latest trends.
Here we share some of the best viral fashion finds from Amazon that the Shop TODAY team has seen on our FYPs (and some that we’ve even bought ourselves). From a belt bag to a podiatrist-approved sneaker, these 18 famous TikTok essentials will help you stay in style this year.
TikTok must-have clothes
Tronjori high-waisted wide-leg pants
Looking for the perfect pants that will take you straight from the office to a dinner date with friends? Look no further than these stylish pants. Several reviewers said they bought the best-selling pants after seeing them on TikTok. “They are even better than I imagined!” a buyer wrote. “Professional, yet comfortable. If you argue, take them!!”
Seasum Lifting Textured Yoga Pants
While many leggings have made waves on TikTok over the past couple of years, we can never forget the original “Amazon leggings.” These went mega-viral after users praised their ability to give your back a flattering lift.
A former Shop TODAY writer who tried them said they provide “lift in all the right areas” thanks to their waisted design, and can even smooth out the area.
Tan Flannel Jacket
Shirts (aka shirt-jackets) are all the rage this season, and fashion and beauty expert Makho Ndlovu previously shared that this one is going viral and racking up millions of views on TikTok. It comes in multiple colors and is perfect for layering over a t-shirt or worn on its own.
Trendy Queen Half Zip Hoodie
Cozy and comfortable basics tend to be among the most searched items on TikTok. And we think this hit viral discovery sounds like a great option for movie nights, lazy days, afternoon school pickups and more.
Safrisior Knitted Sweater Vest
ICYMI, like so many 90s trends, sweater vests have made a big comeback. This one, which we spotted on TikTok, features an oversized fit and a sleek houndstooth design, so it’ll be a great way to bring the style back into your collection.
Bootcut Promoter Yoga Pants
Another trend that TikTokers have brought back? Yoga pants. Except now they call them “flare leggings.” And these are said to be soft, breathable and moisture wicking. Moreover, the brand claims that they will retain their shape, even after many washes.
Levi’s Ribcage Straight Ankle Jean
Levi’s are the original blue jeans, so most of us are no strangers to their appeal. But TikTokers seem to love this pair in particular — one user even called them the “only jeans I’ll ever need.” The jeans feature the brand’s highest rise and a classic straight leg, so they have that on-trend mom jean look.
CRZ Yoga Butterluxe Workout Leggings
Freelance trade writer Hannah Baker said she was influenced to buy the leggings after seeing them on TikTok. She described them as “so soft”, “lightweight” and added that the high waist prevents them from rolling.
Orolay down jacket
A few years ago, the Orolay coat (aka “the Amazon coat”) caused an internet sensation. But more recently, TikTokers have discovered how warm and convenient it is. “I got it from a TikTok recommendation and I’m not disappointed!” one reviewer wrote. “A great price for a luxurious coat! It makes a rich mom walk when I wear it! I bought the light colored one and it held up well around my 2 messy puppies. It hides dirt well!”
Loveimgs Women’s Baggy Band Collar Waffle Button Down
Shop TODAY’s editorial assistant Sierra Hoeger said she’s been considering buying this button since it appeared on her TikTok. While it looks like a great choice for the season, it has a laid-back beach vibe, so we imagine you could also wear it with shorts and a tank top when the weather warms up.
Viral Amazon Accessories
Hue Mini Crew Sock
Socks might not seem like the most exciting item to add to your shopping list, but these can be. Over the past few months, we’ve come across several videos of people raving about how comfortable these socks are and how they hit the right spot on your ankle. After seeing so many videos I was convinced to add these to my cart and can confirm that they are perfect for styling with Converse, boots or even trainers (for when you want that trendy sock look high).
Detachable false collar Kalkehay
I was also influenced to try this unique fashion hack after seeing it on TikTok. The removable collar makes it easy to elevate any look, from a sweater to a dress, without adding the extra bulk you might get with a collared shirt.
Ododos mini belt bag
Belt bags — or as you might know them, fanny packs — are everywhere on TikTok. But this one seems to be a favorite of app users for its style and affordability. It is currently the #1 selling “fashion waist bag” on Amazon and has over 4,700 five-star ratings. Shoppers say it’s roomy enough to hold all your essentials.
Pavoi chunky hoop earrings in 14k gold
“After finding these earrings on a TikTok review, I had to check them out for myself and let me say they did not disappoint,” one shopper wrote. “They’re the perfect size to be both casual and formal, not to mention lightweight.”
Trendsmax Initial Pendant Necklace
Trade editor Vivien Moon was influenced to buy this necklace after seeing it on TikTok. The on-trend initial necklace is great for gifting and is built to last, according to the brand.
Viral Amazon Shoes
Bronax Cloud Slippers
Everyone wants to feel like they’re walking on cloud nine, right? Which is why it’s no surprise that these fluffy, fluffy “cloud slides” have gone viral. Currently a #1 bestseller on Amazon, they’re designed for stability and shock absorption, so you can wear them at home, post-workout, or even at the beach.
Hana Cushionaire Cork Clog
Get on the clog trend with these shoes. “The insole on this shoe is very comfortable and easy to hold on to all day,” one shopper wrote. “I bought all three colors! Did I mention the price? You can’t go wrong buying this shoe!”
New Balance 574 Core Trainers
Dads, fitness buffs and podiatrists have been fans of New Balance shoes for a while now, but TikTok has some to thank for their resurgence as one of the hottest sneakers around. And we’ve spotted this specific style on the app multiple times. They’re said to have light padding, for all-day support, and are stylish enough to wear to work or brunch.
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